Like William and SLEDDHEAD this bio will evolve.

Chapter one: SIZE MATTERS-the evolution of an icon

When mondonation started designing the sleddhead logo we had no idea how serious William is about BIG HAIR.

"LOVE IT" William said "but can you make my hair BIGGER?" Back at mondonation, we looked at each other, laughed out loud and added some volume, sent it back

and got this response "make it bigger, bitch"

we added a bit more.

"bigger bitch! Make it BIGGER"

So we went big...

We looked at this one and said "my god he looks like farrah fawcett or loni anderson. And he said "I love it- that's exactly how I look"

After many delicate conversations about size we managed to get William to agree that william sledd is who people love, not Wilhelmina Sledd, his amazonian stepsister